For the 2010 guides, the editor and I went back to both Zoo’s afresh as new visitors. We toured both attractions accompanied by one of the head keepers and tried to replicate the experience of visiting them with your own personal expert in the guides. The project was a labour of love for the team and our hard work paid off when it was awarded Best Brochure at the 2010 APA awards. Produced by Think for The Zoological Society of London