Client: Frontline Mind
A spin-off of the Frontline Mind Brand, Frontline Mind for business takes the same key techniques of dealing with high pressure situations and applies them to the business environment.
This needed a careful re-position to sit within the umbrella of Frontline Mind but to also have it’s own identity and feel. The signature graphic combines the FLM logo the the Business people clary front-and-centre, with ghosted images of Frontline responders in the background to keep the link to the high-pressure Frontline mentality.
Inside the brochure is much lighter and airier compared to the dark tinted Frontline Mind Imagery, with lots of double exposure urban backgrounds to subliminally suggest the high-pressure city life.