Client: Frontline Mind
Frontline Mind is a fusion of applied neuroscience, performance psychology and process-driven-coaching. Emphasis is placed upon the development of resilience and clarity for those involved in Frontline response industries.
The Frontline Mind team have trained individuals, teams and departments from a range of agencies, industries and countries, including: members of the British SAS and SBS, Firefighters and Marine Corp in the USA, disaster relief agencies in Haiti and the Philippines, social welfare organisations, prisons and police forces in Australia, as well as Olympic athletes and international soccer teams.
The goal was to create a brand that was modern and business-like, while still retaining that link to the high pressure, high risk environments their techniques were created for. A logo was needed that would be iconic and instant recognisable if used on clothing or as a badge.