CA technologies were looking to create an online & social advertising campaign focussing on several of their key strengths. Having produced 8 concepts they settled on the ‘Robustly Agile’ concept of animal mashups combining a robust & agile animal. Once designed we are able to have the hybrid animals animated for additional engagement.
The client was extremely happy with how the ads performed. Clicks were 3 x the LinkedIn Benchmark and Cost Per Acquisition for a Marketing Qualified Lead dropped by 50%
